Biography

It’s Not Magic – It’s Data.
It's Not Magic.  It's Data.

Ed Swiderski is a marketing technology author, Revenue Driver at Radius, and has a love affair with helping organizations turn data into revenue.  The majority of his expertise involves leveraging technologies like Predictive Marketing, CRM and Marketing Automation, to activate revenue.

Professional History

Ed began his career with Voyager.net, while attending Michigan State University.  This unique, hands-on experience with a "dot com" was the initial catalyst for his career, and led to immediate opportunities upon graduation. 

Mr. Swiderski was soon sought out by Microsoft to join the company as Enterprise Services Executive.  In this role, he was responsible for managing several states in the Midwest region ($20M in revenue), specifically focused on enterprise cloud solutions. Ed's core responsibilities included orchestrating sales, account management and successful delivery of enterprise engagements. 

Microsoft

 

An entrepreneur at heart, Ed eventually left Microsoft to start-up Kambio, a Chicago-based digital marketing agency.  Kambio delivered agency services (social content, events, web development) and technology solutions (marketing automation, CRM, web content management)

In June of 2013, Kambio was acquired by partner Legacy Marketing, one of the nations largest independent experiential marketing agencies, based in Chicago.  Ed served as Senior Vice President of Digital Services and Business Development at Legacy.

Radius

Today, Ed handles strategic enterprise accounts for Radius, a B2B predictive marketing platform that uses data science to enable marketers to quickly find and engage with their next best customers. 

Community Involvement

While Ed is a nerd by trade, his true passion is education.  After graduating from MSU, Ed signed up for the Alumni Association and almost immediately began building his Spartan network.  He started advocating MSU by becoming the Vice President of the regional Chicago Club, and eventually was invited to join the Alumni Board of the College of Communication Arts & Sciences.  Ed fulfilled a six-year term with a select group of Spartans from around the country (and is humbled to be associated with some of the smartest and most successful individuals he knows).

Ed has also served on the Board of Streetwise as the Marketing Committee Lead and Strategy Committee Team Member.

 StreetWise

Mentoring

Ed is actively involved in mentoring.  He enjoys working 1-on-1 with hand picked students selected for the Ten4Ten Mentoring Program, created by the MSU College of Communication Arts & Sciences Board.  Mike Smiy is graduate student of the prestigious Peter Stark Producing Program at the University of Southern California, and an Advertising major at Michigan State University prior to that. His entrepreneurial spirit and passion for the entertainment business have been fundamental in the formation of his new production company, Hueline Pictures.

Spark

Ed also mentors for SPARK, which provides life-changing apprenticeships to youth in underserved communities across the United States. 

Education

He received a Bachelor of Arts in Information Technologies/Management from Michigan State University, and has studied the Masters of Information Systems program from DePaul University.  

Michigan State University

Journalism/Media

Ed co-authored "Pinterest for Business", a business marketing guide focused on leveraging the fastest growing social media network, Pinterest.

Television

Outside of his professional career, Ed was also the winner of ABC's The Bachelorette season 5.

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