Knowledge

Marketing Technology links, white papers, and other useful stuff.

Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing Analytics

  • Three new technologies are in the hype cycle for the first time including Ad Blocking, Predi

Quality Data Is a Key Innovation Enabler and a Foundation for AI Adoption

https://letstalkpayments.com/quality-data-is-a-key-innovation-enabler-and-a-foundation-for-ai-ado

Buyer Personas and Account-Based Marketing (ABM)

Marketers have more customer insights at their disposal than ever.

Ignore Chart

Ignore Chart

Pulling Back The Curtain On Predictive Lead Scoring Algorithms

B2B marketers have been hearing a lot about A.I. recently. Yet A.I.