Marketing Technology links, white papers, and other useful stuff.

Inbound vs. Outbound vs. Allbound

Love this concept:  

Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing Analytics

  • Three new technologies are in the hype cycle for the first time including Ad Blocking, Predi

Quality Data Is a Key Innovation Enabler and a Foundation for AI Adoption

Buyer Personas and Account-Based Marketing (ABM)

Marketers have more customer insights at their disposal than ever.

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Pulling Back The Curtain On Predictive Lead Scoring Algorithms

B2B marketers have been hearing a lot about A.I. recently. Yet A.I.