7 Key Takeaways For Marketers Evaluating Predictive Vendors

December 19, 2016

I’ve worked in demand generation for about 12 years, and over that time I’ve seen the MarTech space change rapidly. While I’ve been lucky to see new MarTech innovations on a first-hand basis, one of the common themes I’ve noticed across marketing teams is the challenges associated with actually evaluating vendors.

Evaluate Predictive Vendors

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