Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing Analytics

January 4, 2017
  • Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet.
  • Gartner's 2015 Data-Driven Marketing Survey shows that B2B respondents outspend B2C on marketing analytics — 45% versus 26%.
  • Predictive segmentation and demand generation have quickly gained traction, fueled by the rise of account-based marketing (ABM).

 

Full Article:

http://www.forbes.com/sites/louiscolumbus/2016/11/06/gartner-hype-cycle-for-digital-marketing-advertising-2016-adds-predictive-b2b-marketing-analytics/#3e81c42217e2

Hype Cycle

Slideshow