Marketing Technology links, white papers, and other useful stuff.

Good luck dude! You're totally going to win. Err.

Good luck dude! You're totally going to win. Err.

Holiday Helpings: Confit turkey leg with sweet potato polenta

Jimmy makes some mean polenta!

Digital Transformation Shifts Funding From IT to Marketing

Real proof that worlds are colliding...exciting!

The Age of Multi-Channel Prospecting: Despite the Hype, Nothing is “Dead”

The Data Quality Crisis

This is just plain ugly!

Forget stacks. Let's hit the Martech Mall.

I like this metaphor...especially because I miss going to the mall:

How To Spot A Front-Runner On The ‘Bachelor’ Or ‘Bachelorette’

Amazing.  You just have to love big data.

Inbound vs. Outbound vs. Allbound

Love this concept:  

Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing Analytics

  • Three new technologies are in the hype cycle for the first time including Ad Blocking, Predi

Quality Data Is a Key Innovation Enabler and a Foundation for AI Adoption

Buyer Personas and Account-Based Marketing (ABM)

Marketers have more customer insights at their disposal than ever.

Ignore Chart

Ignore Chart

Pulling Back The Curtain On Predictive Lead Scoring Algorithms

B2B marketers have been hearing a lot about A.I. recently. Yet A.I.