Gartner Hype Cycle for Digital Marketing & Advertising, 2016 Adds Predictive B2B Marketing Analytics
January 4, 2017
- Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet.
- Gartner's 2015 Data-Driven Marketing Survey shows that B2B respondents outspend B2C on marketing analytics — 45% versus 26%.
- Predictive segmentation and demand generation have quickly gained traction, fueled by the rise of account-based marketing (ABM).